Any creator will spend quite a bit of time trying to make the title of their crowdfunding campaign enticing and powerful. After all, the title of your campaign is one of the first things people will interact with when they come across your work. So why shouldn’t you make it the best you possibly can?

In today’s post, we’ll give you 3 tips for what to do and what NOT to do when writing your project title.

Tip 1: Build in Tandem

Your title doesn’t exist as some stand alone text in the universe. It’s paired with a subtitle and thumbnail image that, when put together, create the overall first impression of your campaign. 

That means the words you choose in your title should complement—and ideally not overlap with—those in your subtitle and product image. If a certain detail of your product is a real attention grabber, then that should go in your title and NOT the subtitle. Or even better, if this is the true selling point of your product, capture it visually in the project thumbnail! 

Remember that there are 3 pieces working together—the title, the project image, and the subtitle—and what information you put in each—and how they all combine to create something that goes above and beyond the sum of their parts—is something to consider.

Tip 2: Product Name—Not Essential?

It may surprise you to hear that it is perfectly okay to leave out the product name in your campaign title.

If there’s one thing that we all should have learned by now from Amazon, it’s that people don’t really care about the name of your product. I mean, have you seen some of the crazy product names that still manage to sell like hotcakes? 

Still, product names can be essential for your brand identity. And whether or not you choose to include your product name in the title really depends on what the strengths of your product are and just how good the product name is. 

In the title, whatever your product is best at and/or your main selling pitch should be able to stand out and entice the reader. If your product name is really not that special, then you may want to consider leaving it out of the title. On the other hand, if you have a really catchy product name that you’re quite proud of, you may want to include it in the title so that it catches the reader’s interest. 

So, if the title is optional, then actually needs to go in the campaign title? Ideally, your title should always mention the product category. For example, is your product a smart robot? Is it a keyboard? Is it an erotic manga? Be sure to mention the general noun that encompasses your product and all of your competitors. And you’ll also want an adjective-phrase to appeal to the audience. Lots of creators go with “world’s first,” which will get the job done just fine. But it is a bit cliché, so try to think of something better! Use of verbs to create a call to action will also get the job done. In short, really try to sell how unique this campaign is and what it's doing to change the game.

Some examples: 

The World's First Cat Flotation Device

Drive a Car Made Entirely Out of Cake!

Be creative and go with your gut! 

Tip 3: Forget SEO!

You may be wondering whether or not you should be trying to optimize your Kickstarter or Indiegogo campaign name for certain search keywords. The answer… nope!

The reason for this is that Kickstarter or Indiegogo pages will almost never show up at the top of organic Google search results for competitive keywords. In fact, the only people who will be searching for your page will be the people looking for your Kickstarter campaign specifically. As such, your page should be optimized for people who are searching for something like “kickstarter sleep earphones” — which goes back to the  advice we gave earlier about mentioning the product category name.

You should definitely NOT stuff keywords into your title or subtitle! Don’t repeat keywords unnecessarily or try to cram as many high value keywords as possible into your title or subtitle. Remember, this is NOT Amazon—what gets people to click through to your page is the overall appeal of the copywriting/imagery and the performance of your campaign. So focus on good copywriting instead of forcing SEO into your title when it doesn’t need to be there!

Those are our 3 tips for a powerful crowdfunding campaign title. Stay tuned for more crowdfunding insights from Funding Insider—the number one, all-inclusive crowdfunding agency! And be sure to reach out to us if you have any projects you need help with. We're always happy to help!