Welcome back to our Insider Success series, where we do a deep dive into the most successful Kickstarter campaigns to see what insights we can gleam from other creators’ success.

Today’s project is “Newtral Freedom-X: Multi-Position Chair.” This highly customizable chair made over 1 million dollars with its Kickstarter campaign that launched in early 2025.

What can we learn from Newtral for future crowdfunding success? Let’s take a look at some of the strategies that helped propel this campaign over the 1 million dollar mark.

Not Newtral’s First Rodeo

Right from the top of the page, Newtral makes a strong case for why they are reliable.

This is the very first image backers see once they scroll down from the thumbnail. Newtral hasn’t even said anything about their product yet, but they’re already telling us about why they should be trusted as a Kickstarter creator. 

This goes to show just how important trust and reliability are on Kickstarter. And that should come as a surprise to no one, because we’ve all heard stories about Kickstarter scams that fail to deliver on their promises. Backers are, understandably, cautious when approaching any Kickstarter campaign.

If you have successfully met your funding goals and delivered products to backers before, this should go at the very top of your page. Giving any potential backers the assurance that you are a reliable creator will go a long way at ensuring higher conversion rates and more funding for your project.

Strong Pre-launch Campaign

We can tell from the data that Newtral knew what they were doing with their pre-launch campaign strategy.

We can see from the Funding Insider Market data that, in just the first 24 hours, over 600 backers pledged over $150,000 to Newtral’s campaign. That's well over their initial funding goal of 10,000 dollars.

You don’t get these kinds of stellar numbers on day 1 without a strong pre-launch marketing campaign. If you have the money to spare, it is essential to spend some of your budget on pre-launch marketing agencies who will bring backers to your page on launch day for some much-needed backer momentum. 

When people see that your campaign has an early, strong wave of support, it helps foster confidence in potential backers that this campaign is worth supporting. This was undoubtedly one of the factors that got Newtral so much success.

Powerful, Captivating GIFs

It’s no secret that eye-catching images are key to keeping the viewers attention. But what’s special about Newtral is how well shot and powerful their GIF images are.

Everything from the lighting to the cuts to the text content are all really crisp, sharp and deliberate. Clearly, a team of experts worked together to not only shoot the images, but put them together for an overall stellar looking page.

When you’re drafting your campaign, try to go above and beyond with your images. It’s not just about having GIFs on your page, it’s about making sure these GIFs stand out in a way that makes people want to buy your product. And of course, a bit of Photoshop proficiency always helps!

 Wrapping Up

In conclusion, we think that the most powerful components of Newtral’s campaign are their previously demonstrated Kickstarter success, a powerful pre-launch marketing campaign, and the captivating GIFs and images on their page. Of course, an amazing product idea, effective copywriting, and other such pieces definitely helped as well! But consider the strategies we mentioned when you’re designing your page, and who knows—maybe you’ll hit the 1 million dollar-mark as well!

Looking for more crowdfunding tips? Stay tuned for more crowdfunding insights exclusively provided by Funding Insider — the top crowdfunding agency in the game.